There’s a lot to think about when you’re starting a new business. And with so many balls to juggle, it may be hard to prioritize responsibilities. But one job that you shouldn’t lose sight of is how to promote your business to reach your targeted audience. Marketing is a fundamental requirement for any business, big or small. A good marketing strategy gets you noticed, creates a name for your brand, and helps you stand out from the competition.
Like any other business, you need to promote your hair business to increases your chances of getting noticed. To do so, you’ll need to invest some time and resources into your marketing strategy so you can reach the right people at the right time. But where should you begin? Follow these tips on how to promote a hair business to get you on the right track.
6 Tips on How to Promote a Hair Business
Friends and Family
Telling your friends and family about your new hair extension business is probably the first thing you’ll want to do. After all, this is something to celebrate. But, while it’s an excellent starting point, you shouldn’t rely on them to make your company a success. Support from loved ones is helpful but not always possible, and that is okay. There are plenty of other ways to reach an audience interested in what you have to offer. So while you should let everyone in your circle know about your new endeavor, you’ll also need to find other ways to reach more people.
Partnering with Salons
Establishing a relationship with a salon(s) in your area may seem like a no-brainer, but it’s a marketing technique that can easily be overlooked. Take the initiative and reach out to local salons to develop a relationship where you can cross-promote services and products. This mutually beneficial connection works to create word-of-mouth promotion as well as increase local outreach.
A social media presence is something a business can not afford to ignore in today’s world. Research shows that up to 72% of Americans use at least one social media site. Your audience is out there, and this is one of the best ways to reach them. While there are dozens of social media platforms to choose from, trying to promote on all of them would be overwhelming and inefficient. It’s best to concentrate your efforts on one or two social media outlets that can help you reach your broadest audience. Top platforms to consider include Facebook, Instagram, Twitter, Youtube, and Pinterest.
Social media gives you the unique opportunity to showcase your work, products, and expertise, all in one location, to interested audiences. It’s a great place to build organic traffic and spread the word amongst your followers. Take time to set up a professional-looking business profile and make sure to include all of the essential information about your business. Populate your feed with relevant hair care and hair extension information coupled with eye-catching product pictures and videos.
Now that you’ve got a social media presence, you’ll want to take advantage of its power to reach a wider audience. It’s always a good idea to invest in ads, whether it’s Google Ads, sponsored posts on Facebook, or ads on any other outlet. Paid ads help widen the net of potential customers and increase awareness of your brand. Don’t worry, though, advertising on these outlets doesn’t have to be expensive or complicated. You can easily create and run a campaign within a designated budget that suits your needs.
Networking and Trade Shows
Traditionally, trade shows were the ideal place for networking and engaging with customers and influencers in the hair industry. But COVID has changed much of how we do things. It’s forced us to pivot and find new ways to conduct business. As we adapt to this “new normal,” virtual shows have become the “go-to” option in our current climate. Take advantage of this alternative; look for online opportunities like hair shows, expos, and events to take part in where you can exhibit your products and services and meet other industry leaders.
Newsletters are a great way to reach out to existing clients and nurture new ones. Newsletters serve to keep your company top of mind. You can update your subscribers with new products, keep them in the loop on what’s going on with your store, or offer advice on caring for their hair extensions. Of course, it’s also one of the best ways to get the word out on upcoming sales and promotions. The key to email marketing is consistency. Reach out to your customers regularly, whether it’s once a week, once a month, or more frequently, is entirely up to you.
While there are many more ways to market your hair business, these tips will help you get started. Don’t be afraid to put the work in to promote your hair extension business; the results will be worth it.